Telrock

New branding & website experience

Service
U/X Design, U/I Design, Branding
Technology
Sketch, InVision, Illustrator
Website
Telrock.com
A car radio dashboard

Client

Telrock is a global provider of modern, intelligent software solutions that improve contact and engagement between cooperations and their customers in innovative ways.

Project

They approached us to redefine their brand identity. Over the years as the company has grown, numerous assets had been added without too much thought for cohesion. It was for us to streamline the visuals with a bold modern look that would capture everything Telrock stands for.

Branding

We kicked off the brand strategy with a set of questions to help us understand who Telrock was and who they wanted to be seen as. In essence, they wanted the brand to exude confidence and authority within the sector.

The visuals themselves needed to be bold and powerful, yet uncomplicated and refined to reflect the services offered.

A car radio dashboard

Logotype

It was important that the Logotype complimented the Mark we had created and was also distinct enough to work on its own as a singular brand element. To accomplish this we designed a custom font and introduced some angular aspects to mirror the edges of the mark so they worked together in unison and also on their own. The visuals themselves needed to be bold and powerful, yet uncomplicated and refined to reflect the services offered.

A car radio dashboard

Product brand development

Telrock supply three products and these were also given a new look to bring them in-line with the re-branding.

A car radio dashboard
A car radio dashboard

Brand guidlines

We produced a comprehensive brand guidelines document so that brand cohesion could be met in further marketing materials.

A car radio dashboard
A car radio dashboard
A car radio dashboard
A car radio dashboard

Result

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Pixel 9 did an excellent job designing and building our new corporate website. They were patient and understanding of our needs, providing guidance and advice throughout the process. I would have no hesitation recommending Pixel 9 to any other company requiring similar services.